Measuring the Networked Nonprofit
Measuring the Networked Nonprofit offers tools and strategies to nonprofits searching for reliable and measurable data from their social media efforts. This book is a hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures.
Measuring the Network Nonprofit continues the work of The Network Nonprofit (2010) by offering additional insights into the capacity for social media to spread awareness of social issues, organize communities to provide services or advocate for legislation. Some research questions include:
- How do we know how many people we are reaching?
- What types of messages are grabbing people’s attention online?
- How do we assess the effectiveness of a social media campaign?
The book not only provides a set of tools for using measurement and data; it also explains how to measure the effectiveness of the different ways of achieving social change. Written by nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine, Measuring the Network Nonprofit is filled with tools, strategies, and illustrative examples that are highly accessible.
The book was awarded the Independent Publishers Best Business Books Silver award for networking and was a finalist for the Terry McAdam 2013 Nonprofit Book Award.